Larry Mercado_ A $100M Success Story Goes Back to School & Goes BOLD

Brand Voice Runway with Hersh Rephun

Known as The MESSAGE Therapist™, Hersh Rephun has helped 100s of businesses refine their messaging. On BVR, he speaks with founders about the businesses they've built and how they're marketing them to the next level.

Larry Mercado_ A $100M Success Story Goes Back to School & Goes BOLD

S1 E11 • Sep 5, 2023 • 40 mins

In this episode, Hersh Rephun chats with entrepreneur Larry Mercado. They discuss the rise of Mercom, its evolution, and Mercado's transition to the cannabis industry with Bold Biologics. They also touch on expansion strategies, the inception of global digital marketing company Napkin, and lessons learned from business failures.

Key Points

Understanding your market and leveraging unique advantages like certifications can provide a competitive edge in business.
A founder's role evolves from hands-on multitasking to strategic hires and delegation as a company grows and becomes profitable.
When traditional advertising channels are restricted, focusing on SEO, building an email list, and exploring international markets can be effective strategies for expanding a brand's reach.

"You have to sort of stop and smell the roses. And then look at the landscape around you. You, you've been moving and you've been looking down at the ground the whole time, right? You need to stop and ask, "Where am I at? How do I adjust? How do I pivot? What do I need to do next?"

Serial & Social Entrepreneur, Coach & Mentor Larry Mercado is ALWAYS doing something, and he's always doing something next. Presently, he's taking CBD company Bold Biologix to Ecuador, but before we go there, we have to cover Mercom, which he built into a $100M+ IT firm with his sister and exited, his involvement in Napkin, Lysi, and his role as CEO & Founder of DEI.Fund, dedicated to the creation of generational equity in underserved communities by investing in diverse investment fund managers and early and growth stage businesses.

As you can imagine, listener, there's lots to glean from a chat with Larry, who was so gracious with his time and whose deep perspective I share with you here!

"Trust but verify…the best way to help young entrepreneurs is to challenge them. No business plan is perfect and we have to assume multiple pivots will happen."

Find Larry Mercado:

https://www.linkedin.com/in/larrymercado123/

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Speakers

Larry Mercado

Guest • 73%

Hersh Rephun

Host • 27%

Chapters

0:00	Introduction to Brand Voice Runway and Larry Mercado
2:41	The inception and struggles of Mercom
6:22	Growth and evolution of Mercom: Hiring a CFO and Larry's return to business school
11:54	Transition from Mercom to Bold Biologics: Entering the cannabis industry
14:48	Challenges and strategies in the cannabis industry: Understanding the product and marketing
22:49	Expansion strategies for Bold Biologics: International markets and U.S. wholesale
27:21	Introduction to Napkin: A global digital marketing company
30:08	Lessons learned from business failures: Financial understanding and succession planning
35:20	Key takeaways from Larry Mercado's entrepreneurial journey and future plans
40:07	Closing remarks by Hersh Rephun

Transcript

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