Changing Your Message AND Your Strategy with Dr. Barrett Matthews
In this episode, Hersh Rephun chats with Dr. Barrett Matthews of Media Boss Pro about his major messaging challenges and the 'next figure' concept. They discuss the importance of core values in messaging, Barrett's role as World Civility Ambassador, the role of kindness in brand building, and the value of long-term business relationships.
Key Points
- Successful messaging involves a mindset shift from actively seeking clients to crafting a brand that attracts the right clients.
- Messaging and branding must evolve with business growth, ensuring that core values are connected to but distinct from the marketing message.
- Kindness and civility are essential in building long-term business relationships, as people prefer to engage with those they know, like, and trust.
Dr. Barrett Matthews cuts to the chase. His focus is the power of media and how to use to attract the clientele you are after. Sounds simple, right? Well, after much trial, error, lessons, and success, Barrett has cherry-picked and honed a methodology that's about placing your brand everywhere it needs to be, at once, for maximum effect.
In this mini launch episode, Barrett is my gracious guest, chatting about message, impact, and his kindness initiatives.
Find Barrett:
https://www.linkedin.com/in/barrettlmatthews/
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Transcript
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