Brand Voice Runway with Hersh Rephun

Known as The MESSAGE Therapist™, Hersh Rephun has helped 100s of businesses refine their messaging. On BVR, he speaks with founders about the businesses they've built and how they're marketing them to the next level.

Mary Kathryn Johnson: What NOT to do to Create Your Next-Figure Brand Voice

S1 E19 • Oct 3, 2023 • 28 mins

In this episode, Hersh Rephun talks with Mary Katheryn Johnson about her personal journey in business, her transition to agency work, and how she navigated her business during the COVID-19 pandemic. They discuss the concept of next figure brand, the shift towards genuine video content, and how to infuse a founder's personality into marketing a SaaS product.

Key Points

Overcoming personal adversity can be a catalyst for entrepreneurial confidence and the launch of a successful business.
Innovation in branding and marketing is about leveraging personal uniqueness and experiences to create a distinct category, rather than just being better or faster.
Building human relationships at scale is becoming more crucial than appeasing algorithms, with authenticity and personal connection as the foundation of modern marketing strategies.

Mary Kathryn (MK) Johnson is a Fractional CMO for SaaS startups, and help them launch, while acquiring a rev share and equity. Additionally, she helps freelancers and no-code builders create their own mini-SaaS products and companies through a monthly membership called ACE (Automated Conversational Entrepreneur).

MK's motto - "If not now, When?" - encapsulates the success philosophy for her business and those for whom she consults. On this episode of BRAND VOICE RUNWAY, MK and I explore her freedom mindset, "feeling like I'm 20 again with no responsibilities, and all the wisdom of life." It's armed her with a unique perspective as a "Success Optometrist" of sorts, with the goal of helping others be "20 again" in their business. "I want to help 4 SaaS companies a year as Fractional CMO, and 1,000 students a year as a mentor," she says.

MK's greatest success? In her view, it has been achieved through designing and creating a category, rather than a brand. And now she helps businesses create their own categories using conversational design, marketing, strategy and A.I.

Find MKJ:

https://callmemkj.com

https://callmemkj.com/ace

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Speakers

Mary Katheryn Johnson

Guest • 77%

Hersh Rephun

Host • 23%

Chapters

0:00	Introduction and Mary Katheryn Johnson's personal journey in business
6:44	Discussion on the concept of next figure brand and transition to agency work
13:21	Trajectory of Mary's business amidst COVID-19 pandemic and her international experiences
18:43	Mary's identity as a projector in Human Design and its impact on her life
20:51	Challenges and perspectives on innovation in the industry
24:15	Shift towards genuine, unscripted video content and the importance of authenticity
26:19	Innovating a standard SaaS product by infusing the founder's personality and mission into the marketing
27:39	Episode wrap-up and call to action for listeners

Transcript

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