Selling the Truth in Multiple Dimensions with George King

Brand Voice Runway with Hersh Rephun

Known as The MESSAGE Therapist™, Hersh Rephun has helped 100s of businesses refine their messaging. On BVR, he speaks with founders about the businesses they've built and how they're marketing them to the next level.

Selling the Truth in Multiple Dimensions with George King

S1 E6 • Aug 15, 2023 • 44 mins

In this episode, Hersh Rephun chats with George King about the intersection of finance and technology in branding, the importance of authentic value, and the role of personal branding. They delve into the future of AI in business, stakeholder management, and reimagining brand strategy.

Key Points

Selling the truth and being transparent, especially in the context of AI, is essential for building brand trust and differentiating oneself in the market.
A personal brand's value is as potent as that of large conglomerates, with every brand being personal at its core and reflective of an individual's vision or impact.
Brand strategy should be integrated into an organization's overall strategic roadmap, with both internal and external branding efforts working in tandem to create consistency and success.

George King has developed a personal brand that unites finance and technology in pursuit of "the educational sale," based on full disclosure.

George is an experienced executive & advisor in organizational strategy / significant projects, and a Professor in the University of New Haven college of business. Mr. King is Vice Chairman & Chief Investment Officer of Fiducia Investors, LLC (NSG family office subsidiary). Mr. King is Vice Chair of IP FAMBA, Inc. (SportsTech); Executive Chair & Founder of Infrastructure Group, Inc. (global finance, technology & public service company); George's capital markets experience includes 325+ capital closings of $20+ billion; advisory closings of $8+ billion; and executing two highly successful IPO's. George co-founded in 2015 a SEC regulated fund (FinTech investments). George's board positions include Chairman, Vice Chairman, Member, and Audit Committee Chair and member in four countries in North America and Europe. Since 2004, Mr. King has been a professor at Pompea College of Business of University of New Haven (West Haven, CT).

George said this after our chat: "To me, the concept of 'personal branding as a foundation to long term success in business' is one of the key ideas. I think our conversation explains that in both concept and specific execution ideas that everyone globally can draw value from for their individual situations / their own success.

Speakers

Hersh Rephun

Host • 23%

George King

Guest • 77%

Chapters

0:00	Introduction and Overview of George King's Professional Background
5:46	The Interplay of Finance and Technology in Branding
9:38	The Importance of Authentic Value and Educational Sales Approach
15:59	Role of Personal Branding in Larger Brand Identities
18:35	Maintaining Brand Equilibrium in Volatile Situations
20:49	Transparency in AI Usage and Branding
27:24	Future of Human and AI Interactions in Business
31:12	Brand as a Tool for Value Creation and Consistent Content Strategy
34:01	Evolution to Stakeholder Management and Role of ESG in Branding
38:15	Strategic Role of Brand in Business and Reimagining Brand Strategy
43:49	Conclusion and Final Thoughts

Transcript

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