Ross Youngs Has the Molecular Cancer Moonshot. Now He Just Needs the Sound Bite.
In this episode, Hersh Rephun chats with Ross Youngs, BioSorsha's founder and CEO, about the challenge of communicating complex scientific concepts and branding. They discuss the role of AI chatbots, ARPA-H funding, and addressing urgent issues like climate change. Ross shares insights on capturing attention, dealing with external forces in science and Hollywood, and the importance of perseverance in business.
Key Points
- Effective communication of complex scientific concepts requires finding the right balance between simplicity and detail to resonate with both laypeople and experts.
- Branding and messaging are crucial for scientific breakthroughs, as they help to garner the necessary support from investors and decision-makers who often make rapid judgments.
- Perseverance and adaptability are vital for entrepreneurs, especially during challenging times, as circumstances will eventually change and hard work can lead to success.
The next-figure for Ross Youngs, Founder and CEO of Biosortia, is not in dollars. In fact, 5 figures is plenty: specifically, the 14,000 diseases that have no cures or treatments. But he is getting at the hidden molecules of life, developing the tools to solve problem after problem.
Ross has spent 30 years inventing products, technologies, and processes for a variety of industries, and holds over 75 patents worldwide. He is driven to innovate by a focus on what is better, faster, and less expensive. Ross’ recent major innovations include an R&D 100 Award for collaboration on biopolymer technologies. In 2009, Biosortia was awarded a $6 million ARPA-E (U.S. Dept. of Energy R&D) grant for its algal harvesting technology, which helped lead to the development of Biosortia’s drug discovery platform. In 1998, Ross was awarded the Ernst & Young Ohio Entrepreneur of the Year award. Additionally, the U.S. Small Business Administration honored him as their national “Business Person of the Year" in a presentation made by Vice President Al Gore.
But there's ONE thing he needs in order to upend decades of settled science in favor of creating new drugs to combat cancer, CNS, inflammation, and infectious disease: a sound bite.
Find Ross:
https://www.linkedin.com/in/rossyoungs/
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Transcript
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