What's EBIDTA Spelled Forwards? ELUMYNT (Welcome William Harris to BVR!)

Brand Voice Runway with Hersh Rephun

Known as The MESSAGE Therapist™, Hersh Rephun has helped 100s of businesses refine their messaging. On BVR, he speaks with founders about the businesses they've built and how they're marketing them to the next level.

What's EBIDTA Spelled Forwards? ELUMYNT (Welcome William Harris to BVR!)

S1 E2 • Aug 15, 2023 • 12 mins

In this episode, Hersh Rephun chats with William Harris, founder of Element Growth Agency. They discuss the challenges of maintaining a unique brand message, the evolution of a company's voice with revenue growth, and how to incorporate humor into brand messaging.

Key Points

Carving out a unique messaging niche in business is challenging, and what may initially differentiate a company can quickly become a trend that others follow, necessitating continual reinvention.
Authenticity and trust are crucial in branding, as customers are more likely to engage with a brand that is genuine and can substantiate its claims, particularly when it comes to results and performance.
As companies grow, their brand voice must evolve, starting with cutting through the noise to establish recognition and then becoming more refined and sophisticated once they have built demand and customer loyalty.

To help us kick off BRAND VOICE RUNWAY, I sat down with special guest William Harris, Founder & CEO, ELUMYNT, an ecommerce growth agency focused on PROFIT instead of ROAS that AdWeek ranked as the 12th fastest-growing agency in the world. He's helped 13 companies get acquired, including one that sold to GoDaddy and one that fetched nearly $800M, so he definitely understands "brand voice." William helps ecommerce and SaaS businesses accelerate their revenue and user growth using modern, intelligent strategies. He's a regular contributor to many large publications including Entrepreneur, Fast Company, and you can find him at: https://www.elumynt.com/

If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us!

https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757

You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/

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LinkedIn: https://www.linkedin.com/in/hershrephun/

Or contact us:

http://www.hershrephun.com/contact-us/

Speakers

Hersh Rephun

Host • 53%

William Harris

Guest • 47%

Chapters

0:00	Introduction to the episode with Hersh Rephun and William Harris
1:46	Introduction of guest William Harris, founder of Element Growth Agency
2:03	Greatest messaging challenge faced by Element Growth Agency
4:12	Maintaining a unique message and brand identity
6:34	The evolution of a company's voice with increasing revenue
7:58	Cutting through the noise when starting a brand
9:06	Incorporating humor and fun in brand messaging
11:59	Closing remarks and appreciation for guest William Harris

Transcript

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