CJ Stratte: How On the Move's Trucking Fleet Became the 4th Largest in America

Brand Voice Runway with Hersh Rephun

Known as The MESSAGE Therapist™, Hersh Rephun has helped 100s of businesses refine their messaging. On BVR, he speaks with founders about the businesses they've built and how they're marketing them to the next level.

CJ Stratte: How On the Move's Trucking Fleet Became the 4th Largest in America

S1 E21 • Oct 10, 2023 • 22 mins

In this episode, Hersh Rephun chats with C J Stratte, from On the Move Trucking, about their branding strategies, organic marketing, and business model. They discuss the company's expansion into real estate, the impact of the pandemic on the self-storage industry, and their new software developments.

Key Points

On the Move Trucking has succeeded by listening to customers and adapting to their needs, such as designing theft-resistant ramps and a visually appealing, rivet-free truck for cleaner graphics.
C.J. Stratton emphasizes the importance of keeping marketing simple and clear, using the example of their trucks to illustrate the shift from detailed graphics to bold, easy-to-read branding that encourages people to call.
During the pandemic, On the Move Trucking saw an unexpected surge in demand as self-storage facilities filled up due to people staying put, leading to the company's growth despite broader economic challenges.

CJ Stratte is the CEO of On the Move, a turn-key truck rental company with the fourth-largest fleet in the United States, catering to real estate professionals. The 30-year-old firm is known for branding its inventory...but since it's the customers' branding up there, On the Move is perhaps not as well known as it should be!

In this episode of BRAND VOICE RUNWAY, I talk branding, longevity - and standup comedy! -with CJ Stratte, who is leading the company founded by her grandfather into its 4th decade.

https://www.onthemovetrucks.com/

https://www.facebook.com/onthemovetrucks/

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Speakers

C J Stratte

Guest • 59%

Hersh Rephun

Host • 41%

Chapters

0:00	Introduction: Truck graphics and advertising
1:02	Guest Introduction: C J Stratte and On the Move Trucking
2:19	Branding and Success Strategies of On the Move
6:13	Organic Marketing and the Founding Story of On the Move Trucking
8:04	Clientele and Business Model of On the Move
9:39	Expansion into Real Estate and Truck Types
11:20	Differentiation Strategies and Impact of Pandemic on Self-Storage Industry
13:54	Hypothetical Business Ventures and Personal Dreams
15:02	Stress in the Hospitality Industry and the Comedy Scene
18:57	New Projects and Software Developments at On the Move
20:44	Challenges of Personal Branding and Conclusion

Transcript

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