The Godfather of Unreasonable Success: Marx Acosta-Rubio
In this episode, Hersh Rephun chats with Marx Acosta-Rubio about his entrepreneurial journey, marketing strategies, and overcoming personal and business failures. They delve into concepts of fluid and crystallized intelligence, the power of belief change, and the importance of doing what you love. The episode concludes with an introduction to the BBR Formula.
Key Points
- Mark Acosta-Rubio's journey from millionaire to broke and back to success underscores the importance of resilience and the ability to adapt and change one's mindset in the face of adversity.
- The concept of "Brand Voice Runway" is rooted in the idea that personal branding is about authenticity and aligning one's actions with their true desires, rather than external expectations or material success alone.
- Mark Acosta-Rubio emphasizes the transformative power of understanding and shifting one's beliefs, which can lead to changed behaviors and, ultimately, improved outcomes and success in both business and personal life.
Marx Acosta-Rubio became a millionaire by age 31, and a decamillionaire by age 33. He went broke by 38, but that was his period of "fluid intelligence."* These days, approaching life and business with "crystallized intelligence," he's back on top - and helping others flip the switch on their mindset. "I really don’t have a 'bio,' Marx tells me in the earnest, plain-spoken manner that makes him immediately accessible. But he's got a great story, a 35-year marriage, three grown kids, and an accidental coaching business - with a 100% success rate - teaching people how to double their income and double their time off. Hit the Brand Voice Runway with Marx and me, as we approach 25 episodes of BVR! *"There's fluid intelligence, crystallized intelligence, and the fluid intelligence is sort of the young, you know, effervescent, ideological, innovative thinking, right? That lasts about 20 years, give or take, depending on the industry. Crystallized intelligence is for the, the wise individuals who are not as innovative and creative, but have wisdom. And that is really significantly more powerful than the innovation, if you can marry the two."
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Transcript
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