Sales Maven Nikki Rausch on Selling Without the Sleaze

Brand Voice Runway with Hersh Rephun

Known as The MESSAGE Therapist™, Hersh Rephun has helped 100s of businesses refine their messaging. On BVR, he speaks with founders about the businesses they've built and how they're marketing them to the next level.

Sales Maven Nikki Rausch on Selling Without the Sleaze

S1 E12 • Sep 7, 2023 • 25 mins

In this episode, Hersh Rephun chats with Nikki Rausch about her business journey, the growth of Sales Maven, and her unique sales philosophy. They discuss Nikki's Strive 5 list technique, the importance of rapport in sales, and how to increase the lifetime value of clients. They also delve into the challenges of digital age communication and the role of authenticity in personal branding. Lastly, Nikki shares her future goals, including building her group coaching program.

Key Points

Increasing the lifetime value of existing clients can lead to business growth without requiring additional work.
Sales is a collaborative conversation and not about convincing; it's about identifying a need and offering a solution with permission.
Building a rapport bank account with people through consistent deposits can lead to valuable opportunities and is essential for effective relationship building in sales.

Sales Maven, the hugely successful sales training brand created by Nikki Rausch, indicates a level of expertise that goes way beyond 'making the deal.' It is a philosophy rooted in the knowledge that it takes two to tango, and that skill, attitude, and approach culminate in a wonderful experience for all involved.

In business since 2013, Nikki tells me that for all the success, "Honestly, it's been the impact I've seen the training have on small businesses" that matters most.

The firm provides sales coaching and training for entrepreneurs, small business owners and their teams, serving them through engaged membership, courses and one on one coaching.

If you want to conquer your sales fear and unleash your potential for business success, find Nikki here:

https://yoursalesmaven.com/

https://yoursalesmaven.com/society/ - listeners to this podcast receive a code to receive their first month for $47.

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Speakers

Nikki Rausch

Guest • 64%

Hersh Rephun

Host • 36%

Chapters

0:00	Introduction and Nikki Rausch's initial business journey
1:43	Discussion on the stigma around sales and Nikki's philosophy
5:09	Growth of Sales Maven and importance of personality in sales
10:07	Nikki's Strive 5 list technique and importance of rapport in sales
14:13	Successful models and methods of Sales Maven
14:22	Increasing the lifetime value of clients and interconnected coaching model
17:49	Challenges of personalized communication in the digital age
20:14	Importance of podcast guesting and authenticity in personal branding
23:08	Nikki's future goals: Building her group coaching program

Transcript

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